Back in March 2016 during one of my quiet evenings with God, I began feeling that it was time for a re-brand of some kind. A very intentional and diving deep into the heart type of re-brand, especially for this blog.
I’ve spent the last couple of years – since 2007 – writing on this blog and mostly it was just about loud thinking of my inner ramblings. Though I hope for people to be blessed when they read my posts, I know that I am not intentional.
My blog was just about anything and everything. No direction. No goal. No intentions. And while I am thankful that a few readers – mostly acquaintances and friends – have been blessed by what I write, I know that it’s time to really be intentional and purposeful about writing meaningful and practical content.
The last two quarters of 2016, I started my journey to re-branding and spent most of my blogging time working behind the scenes. No new posts. Nothing. I revisited the elements that weren’t quite working well. I stepped back and see what this blog was portraying.
It was like I was just writing on my own journal, only digital and public. I simply hadn’t stopped long enough to work ON this blog. After spending some time over several months really digging deeper into what the heart of this blog is, getting super clear on where I am headed, and charting a course for the future, I decided it was time to refresh.
A lot has happened in less than six months. I made two different changes to my domain name not including the one that I made in 2014. I retired the first two and I am sticking with this domain name now. I also made purchases for two premium WordPress themes – the first one was a framework theme and the other a child theme.
I worked on days and weeks and months on organizing the back-end structure of this blog. I couldn’t afford to hire a designer so I had to learn and re-learn. There were countless live chats with my hosting customer support because I made too many errors that caused the site to crash. Although I don’t intend to become a graphic designer much more a website developer, I learned a few tricks here and there.
Additionally, not only do I need to work on the structure of this blog, I also have to incorporate the changes I did here to my email marketing provider so that the content in here be automatically forwarded to the subscribers.
I was anxious to do everything at once, be done with it once and for all, but for me who likes to meet the demands of my day job and at the same time maintain my own personal rhythm, this blog was pushed to the back burner.
It took me a little more time to pray over the direction I was about to take to the point of contemplating whether I should take this blog down, forever. I would like to make sure that I am making the right move to continue this blogging thing.
A Brand New Journey
My day job involves a lot of traveling and most of these 3-4 day travels would end up in me being at the beach. I would be attending board meetings and conferences and for some reason, we all end up in a beach somewhere in Ormoc, Boracay or in Coron. A good respite after a “bored” meeting. Just kidding!
But honestly, I am not a beach person. If I were to choose between a mountain resort and a beach, I’d chose the former over the latter, all the time. But God has a way of letting me enjoy the things that I don’t normally enjoy.
And in December, where I usually get 15 days off from work, it became clear to me that I had to make the move. New season. New journey.
A brand new journey. Sometimes it takes just getting away into the quiet for things to become clear to us what needs to be done.
All this said I am excited to finally unveil my new brand, same theme, same hosting but a brand new website with brand new contents. It’s been a huge labor of love.
Every single decision about this new brand has been thought through, intentional and purposeful. From the colors to the images, they all have a purpose and I want to share some of the behind the scenes with you today.
This new blog design that you see has gone through quite a lot of tweaking over the last 3 months to make sure that absolutely everything is streamlined. Not perfect, but streamlined and more meaningful and purposeful.
Being Intentional About My Colors
When choosing my color scheme, there were several things that were considered. Choosing a color scheme and putting it in your blog is by far one of the hardest aspects of brand and blog development. I kid you not. Well, maybe it’s just my non-developer opinion.
I wanted the colors that really communicated the message I wanted, while also fitting it to my target audience, and looking nice next to my pages and next to my posts. I knew that I had to keep pink as one of my colors – I’m a lady after all.
I was browsing through my photos in the computer and on my iPhone when it hit me that these photos can be my inspiration. I advocate values, faith in God, the Lord Jesus Christ and the Holy Spirit and I believe in all 66 books of the Bible, so what better way to represent God in the things that I do than the colors in the sky, in the horizon and the ocean.
At first, I tried the colors of the sunrise because every sunrises carry new beginnings and I like that message but the blog turned out too orange-y and brown-y. I didn’t like it. And though I didn’t want my blog to look like Facebook, I stuck with the sky-ocean color scheme with a lot of pink. Pink is in the horizon color scheme anyway.
Making Intentional Decisions About the Blog Re-Brand
What did I want to communicate with you, my readers and subscribers?
First and foremost, I wanted to communicate that we are in this together. I am about building a community, not about gaining followers and for those of you who know me a little bit more, like the ones I have regular chat over coffee with, you know that I am about going deeper not broad in my relationships with both family and friends.
I am about co-creation not competition, collaboration not comparison, and community not acquiring a long contacts list.
And for those of you whom I haven’t met yet, my heart’s desire is that one day we can all gather around coffee and learn to do life together, but in the meantime my brand and my website can communicate that I care about you.
Not just in following this blog – this is just the start of our adventure, together – but beyond the blogging thing. I want to build a community around you, help you grow, and give you a helping hand along the way.
New Downloadable Resources
I am currently in the process of adding a new “Resources” tab on the blog. I really wanted to help you in your growth process – spiritually and soulfully, as an individual and organizationally and structurally, as a company.
These resources will be available as PDF downloads or some kind of printable. This may also include a compilation of my favorite links, people and reads.
When you are starting this whole growth process, living more truthfully and purposefully, I really wanted to help with that process. As I said earlier, walk alongside you. Numerous blogs and books have helped me grow and mature and I want to be a blessing to you the same way these other blogs and books have been a blessing to me.
I am beginning to shift gears a little bit and really want to mentor, coach and teach you how to grow along the way. Other than that, I want to learn from you, too.
I would appreciate it if you can leave me some comments on any of the posts that’ll be published in the coming months, that may have resonated with you.
The Monthly Newsletter
I started the newsletter in November last year. It was titled “On the Anvil” then. However, with the re-branding and with new inspiration from God, I felt that it was time to change the name. The new name for my monthly newsletters is “Anchored” and I think, it’ll be for good.
Why Anchored? Well, let’s save that for my next post.
Many other changes coming in my “brand” new journey
Since 2007, from the very beginning, the purpose has always been to walk alongside my generation and the generation behind me as they keep growing spiritually and soulfully. I just didn’t take it seriously then.
Companion: I am your friend that walk alongside you as you keep growing; who cheers you on when you’re feeling blue; and who speaks the truth when you drifting off.
Grow: Increase, multiply, strengthen, progress, advance, mature, improve. We will do these things together. Here in the blog. And in the real world.
Spiritually: Sometimes the world has made even Christianity complicated but here, we go back to the basics of our faith – God, Jesus, the Holy Spirit, Prayer, Bible Reading + Bible Study, Fasting, Belonging to a Local Church, etc.
Soulfully: Hand-holding with Jesus, day by day, in our mind, will, and emotions (these three make up our soul). Being transformed in our minds, being ruled by the Holy Spirit instead of by our will and emotions. As I continually remind myself, I would like to remind you as well that our thinking and our feelings belong to God. We are to rule them and not be ruled by them.
I believe that growing spiritually and soulfully is how we grow in life.
I speak to the single ladies.
I speak to the young adults or the young professionals.
I speak to you who feels insecure and has low self-esteem, drowned in comparison, held by limiting beliefs and in the middle of doubts and confusion.
You are not alone. I am with you. Holding your hand. Not condemning you. Not judging you. But walking alongside you. Yes, you can grow. And grow some more. I am here your companion, your cheerleader. Together, we can do it. God is on our side.
And may I remind us, that in order for us to grow, we need to be anchored in God and in His Word. Being anchored is very similar to being deeply rooted. As we anchor ourselves to God, then we can grow in all aspects of our lives – but only if we allow Him to, and these are not just on Sundays but all throughout the week – at home and at work.
Come on. Walk with me.